We are launching a new non-fiction musical show called Great Music Gurukul from April 13. The ETV general entertainment channels that will undergo the brand transition have been pioneers in regional entertainment. “Colors is synonymous with unparalleled entertainment and the re-branding is a step towards providing our existing as well as new viewers with superior quality content and an enhanced viewing experience. Hope the journey is a lot of fun!” said Jeet. “Colors Bangla will add a very different colour to our lives. The show is led by Tolly star Jeet, who will shake a leg to a medley of songs from his film Bachchan before unveiling the logo. ‘COLORs’ of life: Come April 12 and ETV Bangla will be relaunched as Colors Bangla with a special programme, Tomar Swapner Rong.